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Sunrise Brands Selects Centric Software Product Lifecycle Management


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Private-label apparel company replaces PDM system with PLM software.

Los Gatos, Calif., (PRWEB) August 19, 2014

Sunrise Brands has selected Centric Software, Inc., for its product lifecycle management (PLM) software.

Los Angeles-based Sunrise Brands designs, produces and distributes private-label and branded apparel for more than 30 retailers, including Chicos, Express, Macys, Ross, New York and Company, Cache, Kohls, Lane Bryant, K-Mart, Hot Topic, Torrid and Wal-Mart. All design, development and planning teams, as well as Sunrise Brands overseas offices, will use the Centric 8 solution.

Centric 8 PLM software for retail, apparel, footwear, luxury and consumer goods companies replaces a product data management (PDM) system at Sunrise Brands. Ease of use, user adoption and extensive functionality were key criteria in Sunrise Brands selection of the Centric PLM solution. The company was searching for a solution that could handle the full spectrum of product development, from design to purchase orders, and meet the needs of its users, says Maria Fajardo, information technology manager at Sunrise Brands.

Based on the feedback from employees, Sunrise Brands decided to go with the company that presented a product theythe usersfelt best served their needs, Fajardo states. And that was Centric.

Fajardo also cites the Sunrise Brands design teams excitement about several of the Centric mobile apps it will implement. Centric was the first to market with mobile apps for PLM. The company has introduced six apps to date, more than any other PLM provider in the industry.

Centric 8 PLM will give Sunrise Brands the visibility and flexibility it needs to continue growing its private-label business aggressively, says Chris Groves, president and CEO of Centric. Centrics innovative industry leadership, with Sunrise Brands design and supply chain strength, is a winning partnership.

Sunrise Brands (
Sunrise Brands designs, produces and distributes branded and private-label apparel. Building from a core competency of denim and casual bottoms, the Los Angeles-based company now also offers knits, outerwear, sportswear, sweaters, and accessories. Brands include American Rag, Peoples Liberation and Superdry.

Centric Software, Inc. (
Centric Software is a leading provider of product lifecycle management (PLM) software for retail, apparel, footwear, luxury and consumer goods companies. The Centric 8 PLM suite delivers easy-to-use functionality to manage critical, inseparable business processes, including product development, sourcing, business planning, quality management and collection management. Centric 8 implements and delivers value rapidly using an Agile Deployment(SM) methodology. Centric received the Frost & Sullivan 2012 Global Product Differentiation Excellence Award in Retail, Fashion and Apparel Product Lifecycle Management (PLM). Red Herring named Centric to its North America Top 100 and Global Top 100 lists for 2013. WhichPLM recognized Centric as the overall PLM market leader for fashion in its 2012-2013 Annual Review.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.


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