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Web marketing success is a function of traffic and conversions which are derived from and dependent upon visibility and accessibility. Research shows websites employing mobile website redirects are losing out on both.
Miami, Florida (PRWEB) July 13, 2014
WebFL.US, an expert-rated responsive web design and mobile web development firm based in South Florida, is now offering its exclusive and proprietary ssRwd speedy secure responsive web design methodology to resolve the double penalty dilemma faced by businesses still following the deprecated practice of maintaining separate "full" and "mobile" websites.
Last month, Mobile Marketer reported that websites employing mobile website redirects could lose 60 percent of their mobile search clicks as a result of a new Google warning label applied to that practice. Last week, Mobile Commerce Daily revealed that 39 percent of leading mobile eCommerce retailers were losing sales because of m-dot site redirects. And according to Bruce Arnold, principal designer of WebFL.US, with responsive web design based on ssRwd both of these penalties can be avoided:
"ssRwd melds SPDY page speed optimization and HSTS strict transport security with cross-platform multi-browser web development to eliminate the need for redundant 'full' and 'mobile' websites by using flexible grids and fluid formats to optimize content presentation for the screen size and capabilities of the requesting device - regardless of whether it be desktop PC or Mac, iPad or iPhone, Android smartphone or Windows touch screen tablet. This results in a faster, smoother and more secure user experience which search engines like Google, Bing, Yahoo and tracking-free DuckDuckGo reward with better placement."
Nerdgraph infographics show that mobile web surfers will outnumber desktop users by the end of this year validating that the "Web" and "Mobile Web" are now one and the same. According to WebFL.US, web pages that cannot accommodate smartphone/tablet as well as notebook/desktop browsers are rapidly becoming obsolete, as are mobile website redirects and "websites in app wrappers". They advise that mobile-friendly responsive web design is now a strategic web development requirement and mandatory for minimizing web applications and maintenance costs, optimizing search visibility and user experience, and maximizing web marketing traffic and conversion ROI. And Bruce Arnold believes the importance of adding speed and security to the mix cannot be overstated:
"Page speed - how long it takes a web page to load - is another user experience factor now heavily weighted in major search engine ranking algorithms and for good reason: On the Web as elsewhere, time is money and knowing when to trade one for the other is how you win." According to GlobalDots research, Shopzilla reduced average page load time by 4.8 seconds and increased sales by 12%; Amazon pockets a 1% revenue increase for every 100ms of page load improvement; and Mozilla got 60 million more Firefox downloads per year after making their pages 2.2 seconds faster.
"Today's web surfers are busy people with short attention spans - and that goes double for our ever-growing base of on-the-go mobile users," Bruce Arnold continued. "Fast-loading pages and streamlined transactions complete favorable search experiences while staring at 'Loading...' spinners often ends with the reverse. Consequently, slower sites suffer higher page visit and shopping cart abandonment rates while speedy sites enjoy higher search rankings and more eCommerce sales conversions. Faster page loads also mean faster searches, which means users have time to run more searches, which means Google can run more ads. This is perhaps the primary reason Google loves speedy websites so much that it came up with SPDY."
SPDY (pronounced like "speedy") is an open networking protocol that can significantly accelerate website performance by reducing latency. It requires SSL/TLS encryption to avoid incompatibility across a proxy, so to be SPDY a website must also be secure. Websites with SSL/TLS enjoy significant operating and marketing advantages - especially if they fully implement HTTPS Strict Transport Security. HSTS not only enables SPDY but also helps protect website users from malicious hackers, ISP and other third-party snooping, and unwarranted government surveillance. With concerns over Internet privacy and the confidentiality of personal information at an all-time high - especially among Baby Boomers - websites that are proactive about Internet security will be their preferred product vendors and service providers.
About WebFL.US | WebDesignMiamiFlorida.com | 786-326-8079
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