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SOURCE Business Expert Press
NEW YORK, July 10, 2014 /PRNewswire/ -- Business Expert Press and the Center for Services Leadership at the W. P. Carey School of Business at Arizona State University are excited to announce a new co-branding agreement, which will provide high-quality, cutting-edge learning resources for executives, academics and students at the center and globally.
"Co-branding is an important part of our vision and publishing strategy," said Stewart Mattson, executive vice president and chief operating officer at Business Expert Press. "We are excited to have the center as a partner."
The first book to be published under this agreement is Profiting From Services and Solutions: What Product-Centric Firms Need to Know by Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner and Jim Salas, which will be released July 30. This partnership represents a commitment by Arizona State University's Center for Services Leadership and Business Expert Press to produce and deliver the latest ideas and methods of service innovation and management to an increasingly expanding audience of interested academics and practitioners.
"The new book explains how businesses can maximize profits and consumer loyalty through offering services, as we see less economic growth happening in products and manufacturing," said Dr. Amy Ostrom, research director for the Center for Services Leadership. "Readers will have access to knowledge from the authors' many years of consulting work for Fortune 100 companies and from academic research. Services like repair, maintenance and warranty work are just the tip of the iceberg, when it comes to opportunities."
About Business Expert Press
Business Expert Press is the market leading publisher of concise and applied learning resources targeting the business and economics disciplines. Our learning resources are used at universities and by practitioners worldwide. Visit www.businessexpertpress.com to learn more.
About the Center for Services Leadership
The Center for Services Leadership is within the W. P. Carey School of Business at Arizona State University and was formed in 1985 as a response to the unique challenges that companies face in the services arena. More information about the center and its big-name member firms can be found at www.wpcarey.asu.edu/csl.
Contact: Sheri Dean
Business Expert Press
Sheri.firstname.lastname@example.org / 252-940-0475
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