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SOURCE Casio America, Inc.

Baby-G "Turns Back the Clock" with its New 20th Anniversary BGD500 Collection

DOVER, N.J., May 8, 2014 /PRNewswire/ -- Casio Baby-G is commemorating its 20th anniversary by taking a trip back in time with a renaissance of the classic DW500C model! New to launch, the retro-inspired BGD500 series will flashback to the touchstones of '90s style while still toasting modern, millennial tastes.   

This spring, Baby-G will hit rewind on its repertoire of timepieces, debuting new looks for an old favorite.  The April-released collection of three watch models embraces a simple color palette of cool black (BGD500-1), green and clear (BGD500-3) and yellow (BGD500-9) that is altogether subtle and stylish.  Fans who remember the staple face protector bars and classic square shape of their first Baby-G, will see a revival in these new additions, along with other tried-and-true testaments of Baby-G original digital design – 200-meter water resistance, a 60 lap memory, 1/100th second stopwatch and an EL backlight for after-dark time-telling. 

The May launch of the BGD501-2 item will sweeten up any arm party with a cotton-candy-colored light blue band sporting pink accents. Whether going for a deliberate youthful look or accessorizing to match a chalked-highlights hair 'do, this iteration of the classic design takes a trip down memory lane even as it takes part in the latest trends.

"As we celebrate our 20th year in business, we're excited to celebrate where Baby-G first started, where it is now, and where we are going," said Shigenori Itoh, Chairman & CEO of Casio America.  "We're sure these new watches will not only pique the interests of those who have grown up with Baby-G, I would imagine they'll also strike a chord with a new set of fashion-forward trailblazers."

The new BGD500 model(s) hit shelves this month at select Macy's department stores and jewelers for an MSRP of $79, preceding the BGD501-2 which will launch in May. Please visit www.baby-g.com for more information. 

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.comor www.baby-g.com.

About Baby-G
Casio's female timepiece brand, Baby-G, was created as a counterpart to its "big brother" G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, Baby-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaboration the most recent including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob.

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