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Content advertising solution selected based on uniqueness and importance to the field of digital content
AUSTIN, Texas, May 5, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising today announced that it has been named to EContent magazine's 2014 Trendsetting Products List. The list of 75 products and platforms was compiled by EContent's editorial staff, and selections were based on each offering's uniqueness and importance to digital publishing, media and marketing.
"As the list of available tools of the digital content trade grows, it becomes more important to differentiate between the products that get the job done and the products that are staying ahead of the curve, anticipating the needs of their users," says EContent editor, Theresa Cramer. "Here at EContent, we turned to our inboxes, to our coverage, and to our contributors to find out what those trendsetting products are in 2014."
OneSpot helps brands drive brand level business outcomes with content by combining the promise of content marketing with the power, data intelligence, and scale of online advertising. OneSpot's platform automatically turns owned and earned content into "Spots" that appear almost anywhere a traditional online ad can and are precision targeted to the right users at the appropriate moments in their respective customer journeys.
The full list of Trendsetting Products will be featured in the May issue of EContent magazine and can be viewed at:
"We're honored to have the OneSpot platform chosen by EContent as one of the most relevant and important offerings in the digital content industry," said Steve Sachs, CEO of OneSpot. "With content marketing fundamentally reshaping digital publishing, media and advertising, we're pleased to be recognized as a trendsetter through this important designation among digital content products and platforms."
OneSpot marries content marketing with the power, data intelligence, and scale of online advertising. The OneSpot platform automatically turns owned and earned content into online advertising and leverages proprietary technology for programmatic placement – building meaningful online audiences and driving business outcomes. Leading B2C and B2B brands rely on OneSpot to transform their owned media investments and earned media wins into high performance marketing assets. Privately funded and based in Austin, Texas, OneSpot is an AlwaysOn Global 250 Winner, an EContent 100 company and a member of the Interactive Advertising Bureau (IAB). To learn more about OneSpot, visit http://www.onespot.com.
EContent magazine focuses on the business side of digital publishing, media, and marketing, targeting executives and decision makers in these fast-changing markets. By covering the latest tools, strategies, and thought leaders in the digital content ecosystem, EContent magazine and EContentMag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. EContent and EContentMag.com are published by Information Today, Inc.
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