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Nick Kicks Off Super Bowl-themed Original Content Across its Networks, Digital Platforms with Online Vote for "Kids' Pick" for Winning Team, January 30
Network's Resident Super-Hero, Pick Boy, Returns to Report From "Super Bowl Boulevard" and Media Day
NEW YORK, Jan. 30, 2014 /PRNewswire/ -- Nickelodeon and the National Football League are teaming up to give kids and families behind-the-scenes access to the performances, games, events and excitement taking place in New York and New Jersey leading up to Super Bowl XLVIII, with Nickelodeon All Access Pass to Super Bowl XLVIII. Today, Jan. 30, Nickelodeon will begin rolling out Super Bowl-themed content across Nickelodeon, TeenNick, Nicktoons and the NickMom programming block on Nick Jr., as well as on the channels' websites and the Nick App. Kids can log on to www.nick.com/superbowl to pick the team they want to win Super Bowl XLVIII, with the winning team announced prior to the game on Sunday, Feb. 2.
Additionally, Nickelodeon's resident superhero, Pick Boy, will report daily from the NFL's "Super Bowl Boulevard Engineered by GMC" and will also serve as Nick's on-the-ground correspondent during Super Bowl XLVIII Media Day Fueled by Gatorade.
"I'm psyched to bring all of the excitement of this year's Super Bowl to kids across the country and be a part of giving them a chance to pick who they want to win The Big Game," said Pick Boy. "I've been to five of these Super Bowls. So, bring on the FOOTBALL! and chips, maybe some of those baby carrots too. I love those."
Nickelodeon's programming line-up of exclusive Super Bowl-themed content, airing Thursday, Jan. 30, through Monday, Feb. 3, includes: the premiere of TeenNick Top 10: Super Bowl Party Playlist, hosted by Nick Cannon and New York Giants wide receiver Victor Cruz on TeenNick; Nickelodeon All Access Pass to Super Bowl XLVIII, an original half-hour, pre-game special on Nicktoons hosted by Pick Boy, who will also serve as a correspondent in daily vignettes giving fans the inside scoop on the week-long pre-Super Bowl celebrations taking place across New York and New Jersey; a Super Bowl-themed episode of NFL RUSH ZONE, airing on Nickelodeon and Nicktoons; a football-themed season-two premiere of Take Me To Your Mother with Andrea Rosen on NickMom; and more.
In addition to watching the action unfold across Nickelodeon's networks, viewers can log on to a dedicated website (www.nick.com/superbowl) and the Nick App to follow along with all of the behind-the-scenes fun, and check out Super Bowl-themed games, interviews with players and more. Additionally, all three seasons of NFL RUSH ZONE are available on VOD throughout January.
"The Super Bowl is annually the most watched show of the year among kids," said Peter O'Reilly, Vice President, Fan Strategy and Marketing for the NFL. "We are excited to build upon our great, year-round partnership with Nickelodeon to give kids a unique, behind-the-scenes look at all the fun and festivities of Super Bowl week."
Nickelodeon's full slate of original on-air programming and digital content for Super Bowl week is as follows:
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
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