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SOURCE Lippe Taylor; SheSpeaks
National Survey Conducted by SheSpeaks and Lippe Taylor
NEW YORK, Sept. 30, 2013 /PRNewswire/ -- On October 1, 2013, a new health care policy takes effect nationwide and American women are extremely confused about how it will affect their lives. The SheSpeaks/Lippe Taylor Affordable Care Act: Impact On Women Survey reveals that 50% of women believe that Obamacare is confusing, while only 22% believe it will benefit their families.
Released by SheSpeaks, the leading women's insights & influencer company, and Lippe Taylor, the leading integrated marketing communications agency that specializes in "motivating women to buy," the survey points out the gap between perception and reality regarding the Affordable Care Act (Obamacare). Highlights reveal:
Feel this service should be covered:
Mammograms – 98%
Maternity Care – 88%
Birth Control Pills – 79%
Pre-existing Conditions – 88%
Mental Health Counseling – 87%
Think this service will be covered:
Mammograms – 58%
Maternity Care – 51%
Birth Control Pills – 51%
Pre-existing Conditions – 44%
Mental Health Counseling – 41%
"While I am not surprised that women are confused, I find it remarkable that many are unaware that important women's health services, previously not covered by insurance, will now be included under the Affordable Care Act," said Maureen Lippe, CEO of Lippe Taylor.
"The lack of understanding of this historic legislation is leading women to assume that the impact on them will be negative. Helping women understand their health care options represents an opportunity for companies right now," said Aliza Freud, CEO of SheSpeaks.
Research methodology: This survey was fielded online among 1,089 SheSpeaks members from September 13-17, 2013. The sample is comprised of U.S. women aged 18 years and older. For a copy of the survey, contact Michelle Mandara (email@example.com).
About Lippe Taylor (www.lippetaylor.com)
Lippe Taylor is the brand-building, integrated marketing communications agency based in NYC. Founded by Maureen Lippe, former editor at Harper's Bazaar and Vogue, the agency creates award winning campaigns for its clients. As a pioneer in marketing to women, Lippe Taylor specializes in helping brands "crack the code" on what motivates women to buy products. Since 1988, the agency has launched innovative programs for some of the world's leading companies such as Allergan, Bristol-Myers Squibb, Clairol, J&J, L'Oreal, Nestlé, P&G and Reckitt Benckiser.
SheSpeaks is a social activation & consumer insights platform that connects companies with female consumers. Companies work with SheSpeaks to build insight, spark consumer's interest, spur authentic dialogue, generate earned media and build long-term brand advocacy. For more information, contact Carol Milliron at firstname.lastname@example.org or 404.276.0076. Women interested in participating in SheSpeaks to have their voices heard should go to www.shespeaks.com/join.
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