Gone but not forgotten - that was the message from the Sterling community, honoring one of its own taken too soon.
Saturday was the very first "Team Jess Day". Family and friends painted the town pink in memory of Jessica Strader.
The 29-year old teacher passed away from breast cancer last month as 500 people gathered outside her home for a prayer chain.
Now, local businesses are selling pink wristbands, scarves, and other items to help support the Strader family.
"We always had a Team Jess event, now it's called 'Team Jess 'Til There's a Cure for Breast Cancer' and we wanted to keep that going and help other people along the way," said Jessica Strader's uncle, Terry Bright.
"She was truly a role model for everybody and so I think the community has embraced what she stands for," added Sandi Ivey, a family friend.
The family says they'd like to continue the tradition on the last Saturday in March every year - around Jessica's birthday.