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SOURCE: Beauty Biz PR
Celebrating its 28th year anniversary the WBC is considered one of the most prestigious beauty expo shows.
Las Vegas, NV (PRWEB) January 20, 2013
The Western Buying Conference kicks off this week at the world famous Bally’s Casino and Resort Hotel. Hundreds of exhibitors flock once a year to this exclusive show to display new and cutting edge beauty technologies. Celebrating its 28th year anniversary the WBC is considered one of the most prestigious beauty expo shows.
Hundreds of new and improved products will be on display. Revolutionary products like Measurable Difference’s Lipo-Lotion, which acts as an instant tummy tuck and body toning cream is set to take center stage. For many years companies have been trying; without success, to formulate a lotion that can tighten and tone loose ends around the body. Lipo-Lotion not only has not only perfected the formulation but has also integrated new technologies within their application to help assist the process.
LASHEM, famous for their highly effective and very successful lash enhancing product will be featuring their all new “Eye Am Beautiful” collection. The “Eye Am Beautiful” set is an all-in-one facial beautification set that focuses on everything from dark circles, wrinkles, to short brittle lashes.
NaiLuv, is also featuring their newest collection of gel nail polish colors. Along with their new color collections NaiLuv is also featuring an all new 6watt LED gel curing lamp. Known for their vibrant colors and high quality salon polishes; NaiLuv, is fast becoming one of the most popular nail polish companies for home and salon use.
Being one of the most influential beauty expo shows in the west, the WBC brings exhibitors from all over the world under one roof, providing visitors with a unique opportunity to see 2013’s newest beauty and cosmetic products.
The Western Buying Conference show starts January 21st and ends January 22nd. Live music by “THE EDGE” will be performed at the Bally’s Grand Ballroom on the 21st. With over 100 companies exhibiting new products and technologies, there’s something for everyone at the WBC expo.
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