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Have an awesome Black Friday or holiday sale promotion but don’t know how and where to promote them online? Here are four tips to help small businesses increase the exposure of their sales promotions.
Los Angeles, CA (PRWEB) November 16, 2012
By Victor Cheung
It’s the holiday season. If you and your company have special offers for the holiday season, here are four tips to help increase their online exposure:
Distribute to Online Deal Communities
Holiday promotions such as coupon codes or special offers can be submitted to online deal communities such as slickdeals.net or fatwallet.com. The deals listed on these websites can be submitted by any registered users of the website. Once the holiday promotion is listed, users can rate the deal by giving it a “thumbs up” or “thumbs down” vote while sharing it on their social media channels, giving the deal the opportunity to go viral. Submitting holiday deals to these forums will help gain exposure to millions of online visitors. However, there is a risk that the holiday special may receive disapproval from the online community. If you lack experience within this area, you can hire online community marketing services
to submit and manage your promotions to multiple online communities.
- Use Pay Per Click Keyword Campaigns
For those that have an Adwords account with Google, Bing, or Yahoo!, creating keyword campaigns will get you listed on search engines and other ad spaces immediately. If, however, the most popular keywords are too expensive (most likely the result of bids from big retailers), you will need to find long-tailed keywords to avoid competing directly against other retailers. Usually, this move will generate a higher return as well. Keyword research and campaign creation take time and effort. That is why there are pay per click advertising services
to help build your keyword campaigns so you can advertise through the networks of major search engines immediately.
Promote using Press Releases
Another way to gain immediate exposure is to write up a news article about your holiday promotions and distribute it through press release websites. These press release websites will send your article to thousands of news sites, blogs, and subscribers. Because of the amount of news articles distributed daily, the title of the article must be specific and eye-catching to capture the attention of a casual online shopper. A title such as “Joe’s Black Friday Deals” will not capture as much attention as “Up to 50% off on All Electronics.” Attaching images to the article will also help capture the attention of the reader. If you require additional expertise within this area, you can hire press release submission services
to help you maximize the marketing effect of your press release articles.
- Don’t Forget Email Marketing!
We all know that “the cost of acquiring new customers is greater than the cost of retaining existing customers.” If you have an existing customer database, remember to send them holiday promotions and deals via email during Black Friday and other major shopping holidays. Email promotions can be distributed through free email marketing software such as mailchimp.com or icontact.com. Or, you can hire mass email marketing services
to assist you with your email promotions.
If you’d like to hire an expert to help you with online promotions and advertisements marketing
, you can get started right away by scheduling a consultation
, requesting a quote
, or by calling (213)973-4093 to contact Vixualize.com.
Vixualize is an internet marketing and advertising company that focuses on helping businesses capture more leads and generate more sales online
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