As a small business owner, you know that any moment could be your next business opportunity. Therefore, you would never want to lose an opportunity because you were missing one of the key tools in your marketing arsenal.
Whether it's checking in with the email marketing
company you work with to make sure you're staying in contact with your customers , or revamping your website, now is as good of time as any to take inventory of your marketing efforts. If you're looking for a place to start, here are 10 marketing tools - some old-school and some new technologies - that you don't want to be caught without.
1. Business cards: No matter what type of business you own, you need to be able to pass on your information so those you come in contact with will know where to find you.
2. Customized business forms
: Whether it's invoices and statements or sales transaction forms, including your logo on documents is an easy way to make a professional impression on the people you do business with.
3. Brochures: They provide an easy way to let those you meet know what you're all about when time is short to explain.
4. Promotional items: Putting your logo on useful items given to your potential clients will keep your business front and center.
5. Special events: There's no better way to introduce new people to your business or promote interaction with loyal customers than hosting a special event.
6. Websites: Make sure your website is up to date and accurate. Your business domain name
should accurately reflect the name of your company. It may also be worth it to purchase similar domain names that you could envision your customers using to ensure they'll be headed to the right place when they search for you on the Web.
7. Social media: Facebook and Twitter are free to use, and are an increasingly effective way to interact with customers and spread news about your company.
8. Email marketing: Keep your clients aware of new developments at your business by sending out a weekly or monthly newsletter.
9. Search engine marketing: Tailor your message to specific demographics using marketing directly related to where your clients are searching from and what they are searching for.
10. Marketing analytics: Analytics programs can tell you what type of marketing works best for you.
By taking stock of all the tools in your marketing arsenal, you can figure out how to improve your message and make sure you aren't missing any opportunities to attract new business.